Companies with more content that is distributed on more platforms generate more traffic and have more customers.
Content writing is a never ending circle. It takes understanding of your business, time, dedication, and consistency.
To rank on serch engines and to be relevant you need lots of well written and organized content that provides value to your customers and is optimized for the right keywords.
The attention span of customers today is extremly short. The only way you can keep them engaged is to organize your content in a way that it is easy to find, navigate and understand.
Well writen and organized content is not only SEO-friendly but also user-friendly. It is not too short, it is not too long, and it has the right amount of keywords. It has devised structure (intro, body, conclusion, etc.), it is using signal words (first of all, indeed, for this reason, etc.) and uses visual cues like headings, underlines and bold text.
We can advise you how to optimize your existing content and/or create content from scratch.