SEM, or search engine marketing, is the act of using paid strategies to increase search visibility.
With SEM, your business pays for ads to appear as search results on search engine results pages (SERPs). You will target select keywords so that when a user searches for those terms, they see an ad pointing to you site. You will be charged only if a user clicks on the ad (Pay-per-Click PPC).
It is always important to know your potential customers. If you know, where are they located, what time of the day are they surfing the internet, what are they searching for, etc. then you can make a big impact with a relatively small budget.
It is best if you use SEM as an extension for your SEO strategy. If you are on the first page when people search it is likely that they will click on your ad. To keep the person who clicked on the ad engaged and drive them to make a purchase, it is extremely important that the landing page for the ad is relevant to what was searched and to have a clear Call-to-Action. The more people engage with your site from the ad the higher the quality score of the ad. Ads with high quality score are displayed more frequently and cost you less per click. Ads with low quality score will temporarily increase the traffic to your website but will bring you little to no revenue.
Google Ads is the most widely used SEM platform. Billions of Google searches are performed a day. SEM is a very effective marketing tool that if deployed properly can get you in front of the largest online audience and bring you instant results.
Talk to one of GlassYard’s SEM experts to plan and execute your SEM ideas.
